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Research papers

Reducing promotion costs

The purpose of this paper is to show that frequently the biggest variables in the effectiveness of a communication campaign with doctors are the message and creative concept. It will attempt to show that heavy expenditure on a campaign does not...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Colin N. Maitland, J. Vanamali
June 15, 1979
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Citation

Maitland and Vanamali (1979a, June 15). Reducing promotion costs. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/reducing-promotion-costs


Research papers

Market research in product development

The cost of developing new products is enormous, and the number of new products developed is decreasing year by year. Thus it is imperative, that maximum benefits are derived from the new products and minimise the risk of failure in some countries....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: J. Vanamali
March 1, 1975
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Citation

Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/market-research-in-product-development-